From Taboo to Trending: Great marketers discuss how they brought attention & treatments to the Women’s Health category

It is happening: taboo topics are trending! Hot flashes during the Super Bowl launched a new brand and sparked a resurgence in an old category, HRT; the first over-the-counter birth control pill is now available; and innovations to treat serious gynecological conditions are making headlines in mainstream media. As consumers become more responsible for their […]

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